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All you need to know about the cosmetics industry in Singapore


Japanese cosmetics are known around the world for being very high quality, coming in pretty packaging and best of all, affordable. Luckily for you, there’s quite a good range of Japanese cosmetics in Singapore, and you don’t have to fly to Japan to stock up on your beauty needs.


The Cosmetics Industry in Singapore


Beauty is big in Singapore. According to research company Euromonitor, the Singapore beauty and personal care market will be worth US$1.74 billion by 2021. This is because Singaporeans have disposable income.

The average wealth per adult in the country is an astounding US$283,120, making Singapore the ninth richest country in the world and the only Asian nation to make the top 10 list. This was revealed in Credit Suisse Research Institute’s 2018 Global Wealth Report. More importantly, Singaporeans are willing to spend that wealth on perfecting their appearance.


Market growth & potential


Singaporeans are eager to invest in their appearance. Premium products, mass skincare and colour cosmetics rank top among their buys with American, French and Japanese brands leading the pack. What draws them to these suppliers is their reputation as market leaders in the cosmetics industry. Singaporeans are eager to invest in their appearance. Premium products, mass skincare and colour cosmetics rank top among their buys with American, French and Japanese brands leading the pack. What draws them to these suppliers is their reputation as market leaders in the cosmetics industry.

There are two possible avenues for further growth in the future. One is through e-commerce. Singapore has 3.12 million e-commerce users. By 2021, another nearly one million more will join the digital brigade. If brands can reach this new breed of buyers, they can tap on the Singapore market without ever setting foot on its shores.


Singapore vis-a vis the region

Singapore is important to beauty brands not merely because of the potential its consumers offer. It is crucial to the international cosmetic scene also because its multi-cultural society presents an ideal testing ground for companies who want to understand the beauty needs of the region. Its proximity to other Asian countries adds to its attraction as a platform for launching new products. In addition, the Republic is an easy place to do business. The World Bank ranked the country second among 190 in its 2019 Doing Business report because of its tax jurisdiction, pro-business policies and professional workforce. Brands face few entry barriers when they want to set up shop in Singapore.

Japanese and Korean Beauty Brands – Battle for the Singapore Consumer

Japanese cosmetics have had decades of influence in Singapore. It grew to prominence in the 1980s with brands like Shiseido, Shu Umera and SK-II as the island-nation rode the J-culture wave with the surge of Japanese drama and pop music. Considered premium for its quality and dedication to innovation, Japanese cosmetics won a generation of consumers.

Like its East Asian counterpart, Korean cosmetics gained a foothold in the country through the influx of Korean popular culture. From the 2000s, K-drama and K-pop streamed into Singapore. With it, came the Korean emphasis on beauty and skin care. A new generation of consumers was wooed.

Are you looking to buy Japanese cosmetics in Singapore? The first place you need to search is drugstores. A vast array of Japanese cosmetics are found on drugstore shelves. In addition to that, all Japanese cosmetics are offered online also. So check them out!



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