Retail Strategy Optimization: Crucial Analysis by Japanese Market Entry Consultants Guarantees Launch Success
- Gisya Aishawa

- Dec 3, 2025
- 5 min read

Can't Wait to Launch! Japanese Market Entry Consultants Peek at Sales Conditions in Jakarta Malls
Hello, beauty enthusiasts and prospective business partners! The Mirai Group team has just completed the most exciting and crucial mission before our flagship products, Juri Soap and Majestic Serum, officially launch at Jakarta’s renowned retailers. We didn't just sit behind desks; we went straight to the field!
Over the past few days, our team explored famous malls in Jakarta like secret shoppers with one goal: validating and optimizing product placement strategy. This fun, behind-the-scenes activity is a crucial part of the value we offer as proactive Japanese Market Entry Consultants.
Secret Team Mission: Japanese Market Entry Consultants 'Spy' on Competitors' Shelves
Yes, we are truly excited! The launch moment is the culmination of years of hard work (from OEM negotiations to BPOM permits). However, the sophistication of Made in Japan products must be supported by real-time sales data.
This is where the role of Japanese Market Entry Consultants becomes visible. This 'spying' activity is not just sightseeing. We analyzed competitors' products in detail within the same premium segment. We observed the placement of similar imported products and compared them with our own visual merchandising plans. Our team meticulously documented every detail, from the lighting at the counter to the placement of testers.
Why is this important? Because we want to ensure that our products, imported through a stringent process, get the best shelf space and are accurately targeted. This survey activity is the final filter before our Made in Japan products officially make their debut in the Indonesian market. Our team is confident that with solid market intelligence, launching in premium retail channels will proceed smoothly.
What Are We Looking For? Selling Strategy and Product Placement
While touring premium department stores and beauty counters, our team focused on detailed survey methodology. This wasn't just observation; it was measuring and documenting vital data:
A. Shelf Position Analysis and Visual Merchandising (VM)
We measured the height of the best-selling competitors' shelves (e.g., whether they were placed at eye-level, which is a 'hot spot', or reach-level). We also recorded the use of color, display lighting, and the effectiveness of any Point-of-Sale (POS) materials. This data is crucial for determining the final placement strategy so that the products we import through Japanese Product Sourcing Services achieve maximum brand visibility amidst retail clutter. If other high-end competitors focus on the top shelf, we must choose a different yet strategic placement to attract a specific target market.
B. Price Analysis and Competitor Volume
We compared the prices of products with similar ingredients or target markets (e.g., premium soap with natural oil or serum focused on anti-aging). This price data validates our price positioning, guaranteeing that the products we procure through Japanese Product Sourcing Services have competitive pricing, yet still reflect the premium Made in Japan quality. Additionally, we recorded visible stock volume. Depleting stock indicates fast-moving products, which become our benchmark for initial order volumes.
C. Promotional Activation and Sales Staff
We noted ongoing bundling or discounts, as well as how sales staff explained products at the counter. This analysis helps us design the most effective launch promotions at premium retailers, ensuring our sales pitch emphasizes the technology and precision brought by our Japanese Product Sourcing Services products. All these insights gathered in the field prove that the Japanese Product Sourcing Services we offer do not stop at logistics, but include profound and measurable market intelligence.
Our Branding is Much Stronger: Lesson Learned from the Field Survey
After observing shelves full of products, the team's initial excitement turned into strong conviction! We saw many imported products, but branding that convincingly links Made in Japan precision quality with BPOM legality is still rare. Consumers often have to choose between high-risk imported products or local products with different guarantees.
We realize that the products we acquire through Japanese Product Sourcing Services possess a very strong unique selling point: the storytelling of Japanese Monozukuri meeting the needs of the Indonesian market.
We are confident our Made in Japan quality products (Juri Soap/Majestic Serum) will stand out because we carry the promise of Japanese manufacturing excellence.
We are confident our packaging will attract attention among competitors whose visual merchandising we have thoroughly studied.
This is why choosing Japanese Product Sourcing Services through Mirai Group is so advantageous; you receive superior products backed by a proactive and confident team ready to face retail competition, all based on real data.
Jakarta Retail Data as the Foundation for Business Expansion to Japan
Uniquely, the retail sales data we collect in Jakarta is not only relevant for the Indonesian market but has significant global implications. Consumer purchasing patterns and responses in premium department stores in Jakarta often reflect upcoming trends across Southeast Asia, and even provide a benchmark for our outbound planning.
We use this same analytical framework to help our clients plan their Business Expansion to Japan. If we can successfully measure and optimize shelf placement at a Jakarta retailer, we know how to secure eye-level placement in the notoriously competitive Japanese retail market. As two-way Japanese Market Entry Consultants, we analyze:
A. Halal and Ethical Product Implications
Data in Jakarta provides insight into Muslim consumer preferences. This knowledge is invaluable when designing Business Expansion to Japan strategies, where demand for Halal and ethical sourcing is rapidly increasing. We can advise Indonesian brands on how to position their products to attract this segment in Japan.
B. Cross-Border Pricing Strategy
Competitor price analysis in Jakarta helps us determine a realistic and profitable entry pricing strategy for Indonesian brands seeking Business Expansion to Japan, and vice versa. This ensures that the Business Expansion to Japan undertaken by our clients is based on careful, profit-oriented calculations. By using the same field survey method, we can provide tested and data-driven advice to anyone planning Business Expansion to Japan or even to other Asian markets. Mirai Group bridges the data gap, converting local insight into a global strategy.
Conclusion: Ready to Launch! Japanese Market Entry Consultants Are Ready for Action
The Mirai Group team is 100% ready! Field survey data has been processed, and the final placement methodology has been sent to the retail team. The launching of Juri Soap and Majestic Serum at premium retailers will be the perfect case study of how the diligence of Japanese Market Entry Consultants leads to retail success.
If your brand wants to launch with data insights this strong, or is planning Business Expansion to Japan with a partner who provides not just Japanese Product Sourcing Services but A-Z market intelligence, Mirai Group is the answer. We ensure every Rupiah you invest for Japanese Product Sourcing Services translates into effective sales on the shelf. Let’s collaborate and succeed in the global market!
Frequently Asked Questions (FAQ)
Q: What distinguishes Mirai Group's consulting services from others?
Our advantage lies in deep bicultural expertise and a data-driven approach. We do not just offer regulatory advice, but also provide market intelligence from field retail surveys, ensuring accurate strategies.
Q: What is the main role of PT Mirai Group Japan in the Asian market?
We act as a two-way business bridge, providing comprehensive Japanese Consulting Services. Our mission is to facilitate Japanese brands entering Indonesia and help Indonesian brands expand into the Japanese market.
Q: Does Mirai Group assist other brands with product procurement or OEM?
Yes. We offer Japanese Product Sourcing Services and facilitate Japanese Product OEM, ensuring other brands receive high quality and a transparent process, in line with our own product success blueprint.
Q: What is the main ingredient of Juri Soap, and why is it important to Mirai Group?
The main ingredient is Olive Oil, produced to Made in Japan standards. This product is important because it functions as a true case study (blueprint), proving our capability to guarantee Made in Japan quality from production through to market success in Indonesia.
Q: Where can I buy Juri Soap and Majestic Serum products?
Our products are strategically launched in renowned premium and modern retail networks in Jakarta, such as leading department stores and high-end modern trade outlets. We also sell our products online via shopping applications and our website. Availability will continue to be expanded.




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