Triple Retail Triumph: Made in Japan Products Conquer BOOTS, Natural Farm & SPORTINDO

We are proud to announce the achievement of a massive retail expansion executed in a very short time just one week! Through meticulous strategy and precise execution, our premium products, Juri's Soap and Majestic Skin, are now officially available simultaneously at three leading retailers across all Jakarta stores: Sportindo, BOOTS, and Natural Farm. This achievement affirms our speed and adaptability within the dynamic Indonesian market.

Swift and Precise Strategy: Behind the Jakarta Retail Map

The speed of this expansion is not a matter of luck or coincidence. It is a direct result of the hard work and deep analysis conducted by our team. They didn't just stay behind desks; they went directly into the field, mapping demographics, analyzing purchasing patterns, and identifying every strategic opportunity. Our main focus was ensuring that every product listing across these three retailers has optimal and strategic placement. This strategy allows us to reach three different consumer segments simultaneously: Active Lifestyle (Sportindo), Global Premium (BOOTS), and Clean Beauty (Natural Farm). We are proud of our team’s expertise in ensuring our retail investment is based on tested Japanese Market Strategy.

Brand Knowledge Training: Ensuring Made in Japan Quality is Conveyed

We firmly believe that the value of a Made in Japan product must be communicated consistently and accurately. The premium quality of our products is judged not only by their contents but also by the understanding of the frontliners who recommend them. Therefore, the most critical and crucial part of this launch was the implementation of intensive brand knowledge training for all store staff at Sportindo, BOOTS, and Natural Farm.

This training was specifically designed to transform sales associates into knowledgeable brand ambassadors. The training material covered three main pillars:

1. In-Depth Understanding: Analyzing the Unique Selling Points (USPs) of each product for example, the natural composition of Juri's Soap and the precision anti-aging technology of Majestic Serum.

2. Manufacturing Quality Standards: Educating staff on the strict Made in Japan manufacturing standards that differentiate our products from competitors. This includes the process of Japanese Standard Product Procurement that ensures the best raw materials.

3. Consultation Scenarios: Training staff to be able to provide accurate product recommendations based on specific consumer needs, ensuring our Brand Voice is delivered with a uniform and informative narrative.

   
   

By investing in the brand knowledge of the retailer staff, we ensure that every consumer interaction in the store is an educational and convincing experience, thereby increasing conversion and long-term brand loyalty. Beyond training the store staff, the commitment extended to direct consumer engagement. Our CEO and dedicated team also personally went to the stores to greet customers directly and provide knowledge about our brand, especially focusing on Majestic Skin. This hands-on approach, where the leadership actively connects with the end-user, builds immediate trust and ensures the technical superiority of products like Majestic Serum is communicated authentically and persuasively. By investing in the brand knowledge of the retailer staff, and through direct leadership engagement, we ensure that every consumer interaction in the store is an educational and convincing experience, thereby increasing conversion and long-term brand loyalty.

Triple Launch Strategy: Analyzing Jakarta's Market Segmentation

The launch across three major retail networks BOOTS, Natural Farm and Sportindo is not a coincidence, but a strategy based on in-depth market segmentation analysis in Jakarta. This step ensures that every flagship product, Majestic Skin and Juri Soap, reaches its most suitable target consumer: from fans of advanced beauty technology to those seeking pure organic products.

The simultaneous launch across these three retailers, supported by in-depth market research, is the most effective way to segment the Jakarta market quickly and efficiently:

1. Sportindo: Reaching Well-being & Active Lifestyle Customers

Sportindo serves as an ideal platform for consumers concerned with holistic health and who maintain an active lifestyle. Product placement here targets individuals who need skincare that supports post-physical activity recovery and skin health. Sportindo helps us reach the growing wellness and athleisure segment.

2. BOOTS: Global Credibility for Premium Consumers

As a leading global beauty retailer, BOOTS solidifies our position in the premium beauty segment. Placement at BOOTS affirms that our Made in Japan products have passed strict international curation standards. BOOTS consumers look for trusted brands with proven performance, and the strategic placement of our products on BOOTS shelves provides instant validation of their quality.

3. Natural Farm: Winning the Clean Beauty and Natural Segment

At Natural Farm, we are strategically meeting the increasing demand for clean beauty products. Our products are accepted due to their transparent and ethically sourced natural formulations. Sales at Natural Farm confirm that Juri's Soap and Majestic Serum meet strict clean beauty criteria and align with the natural well-being philosophy embraced by Natural Farm's loyal customers.

Future Projections: Jakarta Retail Data as a Blueprint for Japanese Market Expansion

The success of this rapid expansion in a highly competitive market like Jakarta serves as an invaluable pilot project. It demonstrates the effectiveness of our strategic execution and detailed market planning. The data and insights gathered from these three diverse retail channels (Sportindo, BOOTS, and Natural Farm) will become a strong blueprint. We will use this knowledge to help brands, particularly local Indonesian brands, achieve their own international growth goals.

In-depth analysis of this data helps us identify the best practices in product adjustment (localization) and retail strategy necessary for the discerning Japanese Market Expansion. Our expertise ensures that brands are well-equipped for this complex and high-standard market.

We thank our entire internal team, our strategy consultants, and our retailer partners. We are confident that the synergy between Made in Japan quality, optimal placement strategy, and solid staff training will yield sustained retail growth and pave the way for successful Japanese Market Expansion for our partners.

Frequently Asked Question (FAQ)

Q1 : What are the main advantages of Majestic Serum and Juri Soap?

Majestic Serum excels because it is formulated with Made in Japan precision technology and contains 20% identical human peptides via stem cell technology. This content is highly effective for skin regeneration and anti-aging. Meanwhile, Juri Soap is a 100% organic soap that is skin and environmentally friendly, with laurel oil and olive oil as its main ingredients.

Q2 : Will Mirai Group expand retail operations to other cities outside Jakarta?

Yes, absolutely. The success of the Triple Retail Triumph in Jakarta (Sportindo, BOOTS, Natural Farm) serves as our initial blueprint. We plan to starting with the next major cities in Indonesia, to reach a broader consumer base.

Q3 : Where can I find Juri Soap and Majestic Serum products in Jakarta?

You can find our products across all Sportindo, BOOTS, and Natural Farm stores in Jakarta. Our products are available at major renowned malls such as Plaza Senayan, Senayan City, Grand Indonesia, Ashta District 8, Kota Kasablanka, Pondok Indah Mall (PIM), and Central Park.

Q4 : How does this expansion support your Japanese Market Strategy?

The successful launch across three different retail segments in Jakarta provides valuable data that forms the foundation of our Japanese Market Strategy. This data serves as our pilot project and blueprint for future Market Expansion.